Pernod Ricard India Brand

About Us

Pernod Ricard India (P) Ltd. is a wholly owned subsidiary of Pernod Ricard SA. Globally, Pernod Ricard is the world's co-leader in wines and spirits with consolidated sales of € 8,558 million in 2014/15 and the fastest growing multinational beverage alcohol company in India with a business spanning the entire length and breadth of the country delivering quality products to its discerning consumers. Created in 1975 by the merger of Ricard and Pernod, the Group has grown based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

With leading brands in each segment, Pernod Ricard India holds one of the most comprehensive and Premium portfolios in the industry led by Indian whiskies such as Royal Stag, Blenders' Pride and Imperial Blue, along with the home grown Wine sold under the brand name Nine Hill and Indian vodka - Fuel. The company also distributes some of the leading international brands including Chivas Regal, Seagram’s 100 Pipers, Ballantine’s, The Glenlivet and Royal Salute Scotch whiskies, Jameson Irish whiskey ABSOLUT Vodka, Havana Club rum, Beefeater gin among white spirits category, Martell  cognac, Jacob Creek wine, Kahlúa and Malibu liqueurs and G.H. Mumm champagne.

Alexander Ricard

Deputy CEO and COO

Alexandre Ricard, graduate of ESCP (Ecole Supérieure de Commerce de Paris), the Wharton School of Business (MBA with majors in Finance and Entrepreneurship) and the University of Pennsylvania (MA in International Studies), joined Pernod Ricard in 2003, in the Audit and Development department of the holding company in Paris.

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Manufacturing Units

Pernod Ricard India operates through 32 bottling plants and has two grain spirit distilleries at Nasik (Maharashtra) and Behror (Rajasthan), apart from its own winery at Nasik.

Pernod Ricard is extremely conscious of the environment it operates in, and both Nasik and Behror units’ have integrated certifications of ISO standards for QMS, EMS, OHSAS, HACCP and ISO 22000 for Food Safety. Both distilleries adopt the latest relevant technologies to ensure zero pollution.  

brand innovation

As a recognized brand-builder, Pernod Ricard has always been guided by innovation. From product extensions to new digital media and event planning, innovation is not only limited to marketing-it infiltrates every area in the company: Sales, Human Resources, Production, and Finance.


Pernod Ricard is the world's co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob's Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralisedorganisation, with 6 "Brand Companies" and 80 "Market Companies" established in each key market.

Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard's strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.


At Pernod Ricard India, leadership is all about bringing together individuals with complementary backgrounds and ensuring adherence to the organizational strategy in the best interests of the company and its shareholders.

Guillaume Girard-Reydet - Managing Director

Guillaume Girard-Reydet, took over as CEO of Pernod Ricard India in August 2015 and was appointed as Managing Director of the Company with effect from December 14, 2015.

He is Master in law and Masters of the Institute of Political Studies (Science Po) in Paris. He began his career as an internal auditor at Price Waterhouse Coopers. In 1993 he joined Ricard S.A. Company where he successively held the positions of Finance Controller in Marseilles, Regional Sales Director in Bordeaux, and National on Trade Director in Marseilles.

At the end of 2000, he joined Spir Communication Group as a CEO of its subsidiary Adrexo. In 2006 he joined Pernod Ricard as Sales Director in Ricard S.A. in Marseille.

From September 2011 till July 2015 Guillaume Girard-Reydet was Chairman & CEO of Wyborowa S.A. and Executive Director of Wyborowa S.A. Branch in Warsaw, Pernod Ricard Polska.

Shrikant Lonikar - Chief Human Resources Officer

Human Resources function is not only foundational but also a key enabler to business. HR at Pernod Ricard aims at placing right and suitable talent in every role, creating an environment that always motivates them to realize their potential, rewarding the talent for their contributions, helping them to achieve their career goals and most importantly, protecting self-respect and self-esteem of everyone without compromise. To achieve this, we continuously work on developing world-class systems and processes, empowering dynamic organization structures, state-of-the-art technology and facilities and transparent lateral and vertical communication which promotes inclusiveness.

In a highly decentralized business and HR model, Talent strategy at Pernod Ricard strives to compensate the talent aggressively, provide multiple and ample learning & growth opportunities, stimulate experimentation with new ideas fearlessly by focusing on innovation, develop leaders across all levels of the organization and promote internal growth vigorously by creating career opportunitiesin Pernod Ricard global and domestic organizations.

Our consistent lowest attrition rates and the best employee engagement scores are a testimony of success of our talent strategy that has facilitated Pernod Ricard India in becoming preferred employer and achieving the recognition of being the ‘Great Place To Work’ in India. Our HR team comprises of most competent and highly qualified professionals who deliver the best experience to employees and leaders and motivate them to be the best, every day by building on the key cultural lever of Conviviality.Pernod Ricard’s best-in-class global HR processes enable development of talent capability for our business growing at a fast pace.

Shrikant Lonikar is a highly accomplished HR Leader in India with diverse and rich experience in multiple industry segments including FMCG, IT, Retail, Infrastructure, Pharma,etc.Shrikant is an energetic, forward-thinking and creative individual with high ethical standards. A strategic planner with deeper understanding of business processes and result oriented approach, he has strong capability to create value at the top management level. His deep passion for talent and resolute pride in HR function differentiates him from many others. He believes there are no ordinary people. Everyone is born with immense potential. He and his HR team endeavorto help these gifted individuals to realize their potential and prove themselves to be extra-ordinary, which by nature they are.

“It is not technology, strategy or process but the Talent that makes a business and organization successful. Culture, Talent and Leadership are the main differentiators that provide an edge and strategic advantage to Pernod Ricard. We win when our talent and leaders resolve to win. HR facilitates development of winning habits and a convivial culture. Investment in talent in comparison to any other investment delivers returns at disproportionately higher rates. We are committed to making high investments in our talent and making them happy so they delight our customers. We will ensure our HR function is world-class as measured by excellence in delivery and experienced of our talent.”

Rakesh Vasishta -  Executive Vice President, Sales

Responsibilities of Sales department at Pernod Ricard India extend to business management, owing to the dynamics of Indian liquor industry which is fairly complex, with different states having different excise slabs. With the Indian consumer coming from various strata of the society the sales function at Pernod Ricard India assumes an even more important role. It is fairly challenging and comes with a fair bit of excitement levels.

“Believe in your people, your product and yourself”, says Rakesh Vashistha. His simple mantra for success says a lot about the individual and about his long and successful innings in the company. He completed 14 years at Pernod Ricard India recently.

Mr. Vashistha is a sports lover and believes in striking the right balance between professional and personal life. Motivation, passion and infectious energy are the qualities that he carries as a person shadow onto his professional role. He swears by fair and ethical ways of working and believes in maintaining integrity and values team - mates with the right value system. He is an inspiration for the entire organization.

"Pernod Ricard India has grown into what it is today through enormous challenges. The company today has 48% of market share. We are the pioneer in introduction of credit limits, in introduction of alcohol without artificial flavours and alcohol made out of grain spirit."

P. Sriram - Vice President, Manufacturing

Manufacturing department at Pernod Ricard India comprise of 270 highly motivated Executives working relentlessly to keep pace with the robust sales growth. The department is driven to roll out 400 thousand bottles of Finished Product every hour across 25 Units located in India in different geographies managing a complex regulatory environment.

"Quality is our best product; consistency is our way of life"- these words sum up the belief system that Sriram has imbibed over the years and continues to inspire his team with.

Sriram is a visionary and a passionate leader and individual. He is well-read and enjoys sharing his knowledge accumulated through personal and professional experiences. He is an extremely dynamic individual and has a keen interest in music, art and culture. His interests define his enriching and motivated work ethic which can be defined as ‘a march ahead to map successes through calculated risks, willingness to take up challenges and a firm belief in the power of constant communication’.

"We intend to innovate and create a robust, best in class manufacturing network with highest automation and move away from inspection, inculcating a system of quality assurance across units."

Rajiv Chauhan - Vice President, Legal

Rajiv Chauhan is responsible for all Statutory and Legal Compliances for Pernod Ricard India. He joined Seagram India (P) Ltd. in August 2000 as Head Legal. Since then he has seamlessly handles all legal matters pertaining to Pernod Ricard India. Prior to joining us Rajiv has worked with the legal departments of PepsiCo India and Unilever. He has Graduated in Law.

Matthieu Glorieux - Chief Financial Officer

Finance and IT functions at Pernod Ricard India are pillars for the business with two main responsibilities- firstly, to support the business functions (pertaining to sales, marketing and manufacturing) to facilitate right decisions and secondly, to provide adequate structures and systems in anticipation of further growth.

Matthieu believes that 'focus, planning, passion and flexibility play a key role in ensuring empowerment of an organization to be future ready.'

Matthieu Glorieux has recently moved from Germany to join Pernod Ricard India and has brought with him knowledge and expertise in his domain. Owing to his rich experience and ability to adapt and innovate, Matthieu is an inspiration to his team of around 100 professionals. His passion is travelling and he believes that exploration and meeting with different people adds a lot of value to a person and truly sustains an individual..

"PR India is the 4th largest profit pool within Pernod Ricard Groupe. Operating in an extremely complex environment makes it demanding to tap the growth opportunities, allocate resources tactfully and enhance overall business margins."

Sunil Duggal - Vice President – Corporate Affairs

Sunil graduated in Economics from Sriram College of Commerce. He is a Post Graduate in International Business from Indian Institute of Foreign Trade. After post-graduation, he started his working career in Weston Electronics and then moved on to IFB Industries. Before joining PRI, he was the Director Corporate Affairs for PepsiCo India.



Finance and IT functions at Pernod Ricard India are pillars for the business with two main responsibilities- firstly, to support the business functions (pertaining to sales, marketing and manufacturing) to facilitate right decisions and secondly, to provide adequate structures and systems in anticipation of further growth.

Rajesh Mishra has over 23 years of a rich professional diversified experience in Finance, Sales, Manufacturing, IT, Supply Chain, Strategic Planning & Business Development, with leadership roles in Pernod Ricard India.
He has played key role in steering Organization Vision, Restructuring, Strategic & Operational Planning along with his contribution in key finance domain in Controllership, Business Planning & Performance management, Costing, Taxation, Internal Control & Systems. He has played key role in spear heading turn key projects in ERP & IT strategy development & implementation, Business Process Re-engineering and Supply Chain Transformation.

Rajesh is a part of the India leadership team (CODI)




In a decentralised organisation, it is the culture that binds the company together. Working at Pernod Ricard means more than anything sharing a corporate culture. The strategy and ambitions of Pernod Ricard are based on three core values: an entrepreneurial spirit, mutual trust and a strong sense of ethics. These values are what drive the collective commitment to performance. These values take all their sense when applied in the environment of a decentralised Group, and promote the attitude of conviviality.


The Group owes its development to the men and women of Pernod Ricard who contribute daily to its international growth. All are motivated by a shared mind-set: the entrepreneurial spirit. This culture has permeated the way the Group operates and manages its businesses since its creation. It promotes personal initiative and autonomy, rewards risk-taking, and recognises the right to make a mistake. Above all, it encourages new ideas and creativity. Thanks to a unique business model based on decentralisation, all employees can be entrepreneurs and take full advantage of the opportunities offered by their markets.

Mutual Trust

The Group favours relationships based on mutual trust: giving consideration to every employee is one of the Group's core values. This way of working is based on simplicity in exchanges, openness and sharing, and transparency of communication. Generating conviviality and team spirit, this culture creates the conditions for a motivating and respectful work environment – a key factor in individual and collective commitment.


Capturing leadership is inseparable from exemplary ethical standards. This commitment is firmly anchored in the history and culture of Pernod Ricard. Since its creation, the Group has advocated universal values of responsibility, transparency and respect for people and cultures. The Group's actions and that of its employees are based on respect for the individual, the promotion of diversity and a commitment to responsibility.