Pernod Ricard India Brand

Fuel Vodka

Seagram's Fuel Vodka is the 2nd largest vodka in the deluxe vodka segment. Fuel, launched in 2005, created the Deluxe vodka segment. Ever since the brand has stood for innovation, uniqueness and youthfulness. The iconic packaging was recently updated with a bold and innovative new design. A new smoother blend and new communication in the pop art style keep the brand at the cutting edge of innovation, uniqueness and youthfulness.

HISTORY AND KNOW-HOW

All it took was just a 100 days for the brand Fuel to land in the market from its conceptualization. The brand has since epitomized youthful energy and exuberance. First introduced in August 2005, the brand created the price point and the deluxe vodka segment.

Eight years on, the brand has updated all aspects of the mix: product (blend), packaging and communication to target a modern and confident young India.