Pernod Ricard India Brand

Blenders Pride Rare Premium Whisky

Blenders Pride Rare Premium Whisky is a flagship brand for Pernod Ricard India. It commands close to 63% market share in the premium admix whisky segment. The brand is targeted at the contemporary, confident Indian; and positioned on lifestyle and good taste. “good taste stays with you" is the advertising tag line.

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Blenders Pride Rare Premium Whisky

 

Blenders Pride Rare Premium Whisky is available in 7 pack sizes – 2L, 1L, 750ml, 375ml, 180ml, 90ml and 60ml, all with tamper evident caps.

  • AROMA - Leafy (like cut grass), Woody Fruity (tropical fruit) with a touch of peat.
  • TASTE - Full bodied, Mellow, Silghtly Sweet (Buttery).
  • MOUTHFEEL - Aromatic.
  • AFTER TASTE - Pleasant.

HISTORY AND KNOW-HOW

Blenders Pride Rare Premium Whisky

Blenders Pride was launched in 1995 in the Premium admix category. A blend of imported scotch malts from Chivas Brothers and select premium Indian grain spirits. Blenders Pride is the result of 140 years of Seagram’s great tradition of blending fine whiskies. No artificial flavours, consistent quality, exceptional taste and aspiration led communication has powered the brand to category leadership with current annual volume exceeding 5Million cases.

Blenders Pride Reserve Collection

Launched in 2011, Blenders Pride Reserve Collection whisky is an exceptional blend in which the maturation of Scotch malts is done using the Solera process in the most select of casks. This smooth blend of scotch malts and Indian grain spirit has an evolved fruity palate for the discerning.

Blenders Pride Reserve Collection

Blenders Pride Reserve Collection is India's finest, and most premium admix whisky with a superior blend, elegant packaging and an enhanced product experience "an icon of style and good taste". It is a collection of "reserve whiskies" that have been blended together by the noted master blender to deliver the most premium whisky in India.

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Blenders Pride Reserve Collection

 

Blenders Pride Reserve Collection is available in 4 pack sizes – 1L, 750ml, 375ml and 180ml.

  • AROMA - A full and fruity nose with delicate honey and vanilla notes, woody fruity [tropical fruit] with a touch of peat.  Oaky fragrance with medium intensity encompassing an aromatic sweetness.
  • TASTE - Full bodied, mellow, slightly sweet combined with well balanced notes of fruitiness & soft smokiness.
  • MOUTHFEEL - Aromatic, creamy, sweet, round, complex.
  • AFTER TASTE - Truly pleasant.

HISTORY AND KNOW-HOW

Blenders Pride Rare Premium Whisky

Blenders Pride was launched in 1995 in the Premium admix category. A blend of imported scotch malts from Chivas Brothers and select premium Indian grain spirits. Blenders Pride is the result of 140 years of Seagram’s great tradition of blending fine whiskies. No artificial flavours, consistent quality, exceptional taste and aspiration led communication has powered the brand to category leadership with current annual volume exceeding 5Million cases.

Blenders Pride Reserve Collection

Launched in 2011, Blenders Pride Reserve Collection whisky is an exceptional blend in which the maturation of Scotch malts is done using the Solera process in the most select of casks. This smooth blend of scotch malts and Indian grain spirit has an evolved fruity palate for the discerning.