Pernod Ricard India Brand

Story of Absolut

Absolut is a brand with a richness of history that most brands can’t rival. From production process, to founder, to bartenders, to artists & popular culture – Absolut has always created something new and defined the future. It is a brand so iconic that for 30+ years eager artists have sought after collaborating with it.

Click Here to watch The Story of Absolut.

ONE SOURCE, ONE COMMUNITY, ONE SUPERB VODKA

You can find Absolut all over the world, from a sports bar in Canada to a beach bar in Rio. But did you know that since 1879, every ingredient that makes it into each bottle comes from one tiny village in southern Sweden? 

It’s true. Every drop of Absolut Vodka is manufactured using ingredients from the area surrounding our distillery in Åhus, a tiny medieval village in the county of Skåne. From the hard winter wheat grown in the rich nearby fields, to the pristine water from our local deep well, and the continuous production in the distillery; everything, including the glass bottle itself, comes from here.

We call this process One Source. One wheat, one source of water, one location and one reason why any bottle of Absolut Vodka, anywhere in the world, has the same distinctive character and taste.

Absolut Elyx

Born from a unique combination of traditional handcraft and cutting edge design, ABSOLUT ELYX is the finest expression of ABSOLUT. It represents the heritage of Swedish spirit and distilling traditions.

Absolut ELYX is made from a single estate harvest of Swedish winter wheat to deliver a naturally pure taste. It is manually distilled in a copper column still from 1921 that is operated by only a select few, resulting in a smooth and luxurious texture that we call liquid silk.

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Absolut Elyx

 

The unique production process makes ABSOLUT ELYX a vodka of incomparable parity and texture, that we call liquid silk.

  • APPEARANCE - Crystal clear and bright.
  • AROMA - Elegant, clean and well rounded, with light graininess and underlying toffee and fruit notes.
  • TASTE - Silky mouthfeel with subtle qualities of light cereal and macadamia nuts, luxuriously soft with a slight spicy note.
  • FINISH - Silky and clean with a warm spicy note.

HISTORY AND KNOW-HOW

THE REFINEMENT OF ONE SOURCE

Every part of its production, from seed to bottle to distribution, is performed within a 25km radius of Åhus, Sweden.

HAND SELECTED SINGLE ESTATE WHEAT

ABSOLUT ELYX is made from the highest quality, 100% hand-selected, single estate, Swedish winter wheat. This wheat comes exclusively from one single estate called Rabelof, which has one of the finest soils for growing wheat in Sweden.

COPPER CATALYZED MAGIC

ABSOLUT ELYX is passed over a bed of copper packets before being distilled in a vintage copper still from 1921, which has copper columns, pumps and hand-forged pipes.

MASTER CRAFTSMANSHIP

In the fine spirits distillation stage, ABSOLUT ELYX is handcrafted under the care of the master distiller using traditional artisan methods and uncompromising standards.